Our story

Onda is a London-born online adventure travel fashion brand serving travel and exploration lovers. Meaning "wave" in Portuguese, Onda is all about enjoying the life until you reach your destination, and then doing it all again.

Stepping away from the traditional outerwear attire, our design styles take inspiration from a blend of casual and streetwear to create a fashionable and versatile look that fits everywhere, whilst maintaining the comfort and practicality sought by travel enthusiasts, holidaymakers and urban explorers.

The clothes often lean towards the minimalistic side but sometimes are spiced up with the occasional or subtle print pattern. All of our pieces are designed with true craftsmanship and creative expression in mind.

Our mission is to instill a sense of adventure in the hearts of explorers, inspire them to escape into the unknown and leave them feeling confident and passionate about themselves.