Onda Fashion Club

Born in 2021, Onda Fashion Club is a bold and innovative fashion brand with a mission to ignite a sense of adventure and self-expression through versatile clothing, creating unique garments that push the boundaries of conventional fashion.

Based in London & Johannesburg

Empowering creatives worldwide to tell their stories through innovative and timeless fashion.

Be adventurous

Have fun

Express yourself

Be unique

Be ambitious

Our Story


We believe in the power of fashion as a medium for self-expression and storytelling, and every piece we create is designed to inspire confidence, creativity, and a sense of adventure in our customers.

We cater to a community of diverse, fashion-forward individuals who value uniqueness, quality and the thrill of exploring new possibilities in style. At Onda, we provide the canvas for you to tell your story.

What's your story?


At Onda, our mission is to ignite the spirit of adventure within each individual. Through thoughtfully crafted outfits, we embark on a journey of self-expression and discovery, encouraging everyone to embrace life's exhilarating moments, one adventure and one outfit at a time. We believe that fashion is more than just clothing—it's a passport to new experiences, a canvas for self-discovery, and a celebration of the vibrant journey we call life.

We are driven by passion, creativity and loyalty to our customers. In addition to creating fashionable, body-inclusive pieces that reflect individuality and promote self-expression, we want to promote the spirit of adventure by encouraging our customers to tell their own story through our outfits.

We serve young, diverse, fashion-forward creatives who value uniqueness, ambition, fun and adventure and in their life choices.